Monica D. Ortiz
SaaS Product Marketing
I transform your product positioning. Let's talk!
Monica D. Ortiz
SaaS Product Marketing
I transform your product positioning. Let's talk!
Hi there.
I'm Monica, and I'm glad you stopped by!
I'm a Product Marketing leader with 7+ years B2B SaaS marketing experience and 2+ years in Product Marketing driving product adoption, growing audiences, informing, and converting.
I have first-hand experience of what makes a Go-to-Market plan, and I'm confident my strengths can tackle your team’s growing pains.
Experience
Experience
Tanium
October 2020 - Present
Oversaw GTM strategy to target markets to help accelerate 50 new logos and $40M in new logo pipeline for FinServ, Healthcare, Manufacturing, SLED verticals.
Analyzed target market, buyers, trends, industry-specific problems, and competitors to create strategic positioning that differentiates solutions to customers and prospects.
Identified target CISO & CIO personas, understood their key business problems & pain points, and articulated value propositions to drive desired outcomes.
Partnered with product, sales, customer advocacy and marketing teams across all activities to drive continuous improvement of product positioning.
Created pitch deck & industry brief content to accelerate predictable pipeline goals.
Ensured vertical messaging reflected in all content, including sales enablement tools, partner webinars, event collateral and thought-leadership content.
Collaborated with field marketing and demand generation teams to execute vertical-targeted campaigns to drive pipeline.
Ground Labs
February 2020 - May 2020 (COVID-19 layoffs)
Delivered successful Go-To-Market launch strategies for new and existing solutions.
Led product launch and execution of our Enterprise Recon solutions.
Developed solution-focused value propositions, product positioning and messaging for target segments.
Partnered with Leadership to influence product strategy and develop buyer narratives, compelling use cases, and business benefits.
Drove creation of compelling content for Sales Enablement, promotional and Channel Partners, including; pitch decks, one pagers, press releases, case studies, blogs, etc.
Collaborated and partnered across internal and external teams to drive integrated marketing campaigns, help build a pipeline for Sales, and optimize ROI.
TINT by Filestack
NOvember 2018 - January 2020
Managed B2B product marketing for TINT, the User-Generated Content (UGC) curation platform for marketers.
Implemented Go-to-Market strategies including defining buyers, mapping value messaging, content marketing, generating demand, customer adoption, and optimizing.
Executed behavior-based nurture campaigns to drive engagement and conversion.
Translated technical concepts into key benefits aligned with persona needs to differentiate product positioning in the market.
Created sales tools for Sales team to differentiate product value messaging to target buyers.
Created content across all lifecycle stages, including product marketing launch copy, ads, web content, video script, Sales one-pagers, case studies, eBook landing pages, blog posts, downloads, social, email, newsletters, in-app notifications, and webinars.
Worked cross-functionally with Product, Design, Data, Sales and Success teams.
Monica Ortiz Content Consulting
June 2017 - PRESENT
Wrote SEO-focused articles for SaaS startups including Baremetrics Academy blog:
Startup Founders Glossary: KPI
Matched branding and style guidelines to ensure clear, consistent voice and tone language.
Tailored content for target audience, to align with client core offerings.
Remotely managed request expectations, timelines, and deliverables.
LiftFund
august 2017 - October 2018
Managed B2B SaaS offering: software solution customized for microlending origination.
Onboarded customer organizations onto SaaS product and ensured customer success.
Project managed integration with client, partner, and internal team using the Gantt chart.
Analyzed user experience and supported enhancement feature implementation.
Created product adoption content via webinars, demos, and WalkMe tutorials.
Austin Regional Clinic
February 2015 - August 2017
Executed content to support marketing campaign launches & internal project plans.
Developed CTA’s to support annual campaigns and strengthen customer relationships.
Project managed between teams to create newsletter content, layout, and release.
Surveyed prospective customers from events to improve demand generation strategy.
Whole Woman’s Health, LLC
November 2014 - February 2015
Optimized Google AdWords paid media language to ensure strategic CTA’s reached our target New Mexico market.
Managed company social media presence, analyzed weekly KPI and performance metrics to promote services and engage national markets.
Measured weekly KPI and social media performance metrics.
Expanded online presence by 82% to Facebook by launching paid ads.
Created blog content to highlight clinic branches and company milestones.
Created visual content via Canva to increase website traffic and highlight national branches.
Socialware (acquired by Proofpoint)
December 2013 - May 2014
Created content for best practices white paper and event-related blog.
Managed real-time communications for Twitter and LinkedIn client community group.
Drove event lead generation via LeadingReach to increase company visibility.
Refreshed company Wordpress site.
Coordinated company presence as a strategic partner at leading industry events, and implemented cost control strategies to develop estimates against budget.
Researched analyst reports on trends in social technology adoption within the finance industry.
Socialware
March 2012 - December 2013
Led live monthly webinars to promote enterprise product services and support demand generation strategy.
Pioneered customer onboarding service:
• Analyzed customer business models, goals, target market and marketing strategy.
• Developed service offerings training curriculum, customer objectives, success criteria, & contributed to customer support knowledge base, increasing top customer Facebook page likes by 150%.
Qualified warm leads for targeted accounts using BANT criteria.
A/B tested Facebook Ads to promote onboarding service offering.
Managed Facebook communications, providing real-time customer support and educational resources to prospects.
Skills
Skills
B2B SaaS Product Marketing
Level: Intermediate
Go-to-Market Strategy
Level: Intermediate
Sales & Success Enablement
Level: Intermediate
Content Development
Level: Advanced
Automation: Hubspot, Marketo, Pardot
Level: Intermediate
Wordpress
Level: Intermediate
CRM: Salesforce, MS Dynamics
Level: Intermediate
Project Management
Level: Intermediate
Google Analytics
Level: Intermediate
Design: Canva & Adobe Photoshop
Level: Intermediate
